商品敘述：

On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several industries in the process, including music, phones, and computer tablets. The ''Apple Inc. in 2012'' case explores Steve Jobs'' successes and the challenges facing his successor, Tim Cook. Could Cook continue to revitalize the Macintosh? With iPod sales declining for four straight years, would Cook be able to continue the iPhone''s dominance of smartphones in the face of growing competition from companies such as Google and Samsung? Would Apple''s newest creation, the iPad, continue to dominate the tablet market, or would the new competitors, ranging from Amazon to Samsung, steal, share and drive down profits? And could Apple thrive with Tim Cook rather than Steve Jobs at the helm?

涵蓋領域：

Competitive strategy;Innovation;Market positioning;Marketing management;Strategic planning;Product positioning;Product management;Strategic positioning

相關資料：

Case Teaching Note, (5-712-497), 12p, by David B. Yoffie

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